
Paddy Power was founded in 1988 and has grown primarily through organic growth to be the largest bookmaker today through 130 outlets in the Republic of Ireland and a growing presence in the UK. Paddy Power operates within the entertainment business and as a consequence the company is committed to making low-stake betting more entertaining and accessible. Through the provision of outstanding customer service, its ‘fun‘ attitude and value-for-money product offerings, the company believes that strong customer loyalty can be developed. While the company specialises in small stakes, fixed odds sports betting, it also offers odds on a number of non-sporting and novelty markets, such as election betting and the outcome of popular TV events. It has pioneered a number of new products such as ‘Lucky Numbers‘ (betting on which numbers will appear in the UK and Irish Lottery draws) and ‘betting in running (live betting on sporting events while they are taking place). The company has also build up a reputation as "the Punter Friendly Bookmaker" as a result of its ever-popular "Money Back Specials". For further information on current opportunities with Paddy Power, please contact Karen Gallagher at kgallagher@verkom.ie |